Web Analytics doesn’t have to be a Foreign Language

Web analytics is an important part of a website owner’s efforts in tracking how well money spent on online campaigns are converting into sales.

A lot of businesses are doing without web analytics, or not following up with data, because of the “un-user-friendliness,” difficulty of integration with other marketing solutions, or accuracy of data of most analytic programs.

In a survey done by Unica, they found that the two biggest challenges with the use of web analytics was integration with other marketing solutions and the accuracy of data.

“The biggest challenge for marketers was integrating Web analytics with other marketing solutions, cited by 46% of respondents. Verifying the accuracy of data was a problem for 41% of marketers, while 32% reported trouble with analytics that were not comprehensive and 29% complained of budgets that were too small.”

Web analytics requires hours, and sometimes days, of usage to learn the ins and outs of all the features. Even though the difficulty level may frustrate website owners, they acknowledge the fact that more resources and time must be spent on them if they want to maximize online profits.

“Fully 72% of respondents to the Unica survey had no full-time worker devoted to analytics.”

Google has an extensive web analytics program called Google Analytics. Their program is absolutely free and has most of the same features as the paid analytics programs. The best part about Google Analytics is that it’s very user-friendly. You can also link your Google AdWords account to the analytics account and have everything tracked, including calculated conversion rates, on one dashboard. Visit www.google.com/analytics to learn more!

The Internet Business Hour Announces New Flagship Station, WWNN 1470 AM Radio in South Florida

Contact:

Diego Baeza

dbaeza@securenetsystems.net

Director of New Business Development

Securenet Systems

356 SW 12th Avenue

Deerfield Beach, FL 33442

(866) 568-9402

Deerfield Beach - September 18, 2009 - The Internet Business Hour, a radio talk show about tips and tricks on how to successfully conduct business on the Internet, is announcing their new flagship station WWNN 1470 AM Radio in Boca Raton, Florida, a 50,000 watt AM station serving the South Florida market. Starting Saturday, September 19, 2009, “The Internet Business Hour” will be broadcast weekly from WWNN 1470 AM.

The show will air every Saturday at 2:00 pm, and can be picked up on your radio dial all along the Gold Coast from Vero Beach to South Miami. The show can also be heard streamed live from http://www.wwnnradio.com/.

The show’s host, Kerry Brewer, is a long-time veteran of business talk radio. Each week he, and special guest George Dubec, Internet marketing expert, will be discussing the latest internet marketing trends and how business owners can take advantage of the Internet to boost sales and increase online exposure. They will also be giving out weekly informational reports that business owners can use as guidelines to increase Internet exposure.

For more information on The Internet Business Hour, or if you would like to be a special guest on the show, please visit www.theinternetbusinesshour.com, call toll-free (866) 568-9402 or email info@securenetsystems.net.

First Page Placement on Google

As a local business owner or a company looking to do business in a local area, you must realize it is critical to use the Internet for advertising.

The problem is most businesses don’t have a sufficient budget to use PPC (pay per click) advertising and it is costly and time consuming to try to get high rankings on the organic (free) search listings on major search engines. Budgets of at least $1,000 per month for local PPC campaigns and approximately $10,000 over three months for nationwide PPC campaigns are recommended by most SEO specialists.

If you are a business owner and don’t have that kind of budget available, what are you to do?

Use the AdzZoo online Ad Program to promote and advertise your business using geo-targeting of keywords within your local area radius. AdzZoo will create an optimized Landing Page for your business (whether you have an existing site or not), which gives you the chance to get higher organic or free search listings on the major search engines.

In fact, with this program, you don’t even need a website to generate leads from the Internet!

Why You Should be Blogging...Again

Blogs have been becoming a major part in online marketing for companies both small and large. They were originally created as journals for personal use. But more and more companies are latching on to blogs to communicate with the outside world and, of course, their customers.

Companies are finding out that blogs can help build solid relationships with their customers.

Blogs are very popular among consumers; they are a place where consumers can go to read reviews, read latest industry information and news, and also read what other products/services are available to them. According to eMarketer, the largest online research and analysis organization, there has been a 300% growth in monthly blog readership over the last four years! In a survey conducted by eMarketer they found that almost one-half of the online population reads blogs. Now when you think about the size of “one-half of the online population,” you can imagine how many blogs are read on a daily basis. One blog post can even help make the difference in swaying strangers to use your products and/or services, but actually getting visitors to your blog takes effort.

As you can see, just simply having a blog is just as important as having a blog that’s optimized. If your blog isn’t optimized how will you market yourself to strangers?

Blogs can be an effective tool in driving traffic to your main website. Blogger is Google’s own free blogging service and is highly recommended if you are new to blogging. It’s simple, user-friendly, and best of all, belongs to Google! If Google owns it don’t you think there’s a higher chance of it getting indexed?

Having a blog is great, but optimizing it will get you traffic and build rankings. If you would like our free 15-page report on how you can optimize your blog, email us at info@securenetsystems.net to request yours or leave a comment with your email address and we will send it over.