Google Local Business Listing Tips

Last week Google sent out a newsletter to all Local Business Listing accounts. It seems as though Google is trying to create awareness by frequently sending newsletters...as last week’s was their first one.

Anyhow, they provided some insightful information regarding your local business listing. There are some very useful tips to think about when creating or updating your listing... Take a look at how to optimize your business listing.

“Here are a few ways to optimize your local business listing...

Make sure your listing is complete and accurate.

• Include optional information like images and videos to help your listing stand out.
  
• Add information like opening hours, payment types, and additional details to help users choose among search results.
  
• Make sure that the location of your business on the map is correct so users can find you. Remember, you can always drag the map marker to the exact location of your business.
  
• Make sure to list your authoritative business website as your homepage, since Google uses information from your homepage to help improve search results.
  
• Of course, be sure that your business name, physical address, and phone number(s) are correct in your business listing.
  
• See the Local Business Quality Guidelines to learn more.

Choose the most appropriate, specific categories for your business.

• Pick a category from the list of suggestions to help Google show your business for the right searches (although you can always enter your own category if the Local Business Center doesn't suggest one that fits your business).
  
• Don't be afraid to choose specific categories instead of broad ones. The important thing is that the categories are accurate and describe your business well.
  

This information is also available in our Help Centers. "