According to Forrester Research, US interactive marketing spending is projected to have a 17% compound annual growth rate for the next 5 years.
Search engine marketing is currently at $15,393,000, which is 12% of total ad spending. In 2014 search engine marketing is projected to be at $31,588,000, or 21% of total ad spending. Search engine marketing makes up more than one-half of all interactive marketing spending and will remain the largest sector in interactive marketing.
This trend isn’t only apparent in the US. In the UK, search engine marketing makes up a majority of the UK’s online advertising spending.
Email Marketing has also become very popular. Although email marketing sometimes has a bad name due to all the spammers out there, total spending is also projected to grow within the next 5 years.
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