Email Marketing Do's and Don'ts

For many of you that engage in email marketing, whether it’s for informational or promotional purposes, know that a lot of times your effort spent creating nice/professional looking emails is useless because they just get thrown into the recipients’ junk folder.

Here are some do’s and don’ts to email marketing from FirstMark that might come in handy in trying to increase the chances that your emails are successfully delivered to the recipients’ inbox.

Rule of thumb: don’t repeat words, and be succinct!

Try to replace the words on the left with the words on the right...

TRY TO AVOID...	ALTERNATIVES
Do not use all caps	Keep everything in lowercase if possible.
Do not use !, $, or 100%	Keep punctuation to a minimum.
affordable	Reasonably priced, reasonable, within your means, inexpensive
Bargain or best prices	Good deal, good buy
click here	learn how, visit here
congratulations	Well done
debt	Owe, arrears, bills, deficit, due, liability
financing	Banking, expenditure, expenses, funding
free! for free?, for free!	No-cost or no-fee
guaranteed	Proven, certain, attested, affirmed, confirmed, insured
insurance	Coverage, assurance, warranty, safeguard
investment	Expenditure, expense, asset, grant
just released	New-improved
loan	Loan-plan, lending
low interest	Low risk
new car	New automobile
opportunity	Prospect opening, break, chance, occasion
paying too much	Over expenditure
permanent low interest	Definite low interest, preset
pre-approved	Pre-accepted, authorized, confirmed, credited
refinancing	Funding, outlay
special invitation	Proposal
unbelievable	Astounding, amazing, wonderful, awesome