Lately there’s been a lot of talk about social networking sites like LinkedIn and Twitter. You can now follow CEOs of large companies to see what they are up to.
Many businesses are using these sites to keep in touch with their customers. It really creates a feeling of closeness when the CEO is interacting with customers.
It’s not just the big companies that are involved in social networking though. Smaller locally-owned business are latching on. The best thing about social networking is that it’s FREE “advertisement.” All you need to do is spend a couple hours, if that, a day informing, interacting, and linking with customers and other local businesses to generate buzz about YOUR business.
According to a study by Sage Software and AMI-Partners, more than 260,000 small businesses in the US and Canada employ social networking tactics, too.
Most businesses are using these social networking sites to respond to customer questions, network, and educate consumers.
Advertising Age offers five tips for marketing on social media platforms:
1. Track sales made on social media.
2. Don’t use Twitter as Facebook (and vice versa).
3. Create a conversation with friends and followers.
4. Sell last-minute inventory.
5. Alert followers to changes.
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