The Internet is still growing when it comes to online advertising. Companies are spending more on online ads and slightly less on traditional media ads like radio, newspaper, and magazines. As part of total advertising spend, online ads will consume 15% of total spending in traditional and non-traditional media by 2013. In 2008 online advertising consumed 8.7% of total ad spending. That means by 2013 there will be a huge increase of dollars spent in online advertising like banners, pay per click, and other local pay per click programs.
According to eMarketer.com, “Digital marketing offers compelling benefits, especially for cash-conscious companies. Marketers can more readily measure the results of Internet advertising than with most traditional media. This produces more-efficient advertising and higher ROI, which in turn pushes traditional media to compete with lower pricing.”
Does this mean that traditional modes of advertising will become obsolete? Most people these days read their news online, subscribe to magazines online, and listen to streaming radio. Since more and more people are flocking to the Internet for these types of services, many companies are considering spending more in online ads.
1 comments:
interesting article and very informative of new times. thanks!
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