Stumbling upon Google’s AdWords policies for allowable content, we found that Google recently updated their policy regarding hard liquor in their paid ads. Wonder what made the change…?
Although the mention of hard liquor in Google’s paid ads is allowable, advertisers still can’t directly promote the sale of hard liquor; but they are allowed to promote recipes for drinks and branding information like vodka brands (simply for branding). Here is Google’s new policy regarding hard liquor:
“Ads are not permitted to directly promote the sale of hard alcohol and liqueur. This means that the sale of hard alcohol and liqueur cannot be promoted in ads or be the purpose of your site (occupying a significant portion of your site). However, ads for hard alcohol and liqueur with the sole purpose of branding may target the U.S.”
In the past, advertisers weren’t able to include any mention of hard liquor in their ads…not even mention of brands. For example, you can now do a Google search for “vodka drinks” and come up with paid ads from vodka companies and other companies promoting drink recipes. Since the ads don’t actually offer the “sale” of liquor in the ads Google will allow it.
Good luck to all the liquor companies!
Although the mention of hard liquor in Google’s paid ads is allowable, advertisers still can’t directly promote the sale of hard liquor; but they are allowed to promote recipes for drinks and branding information like vodka brands (simply for branding). Here is Google’s new policy regarding hard liquor:
“Ads are not permitted to directly promote the sale of hard alcohol and liqueur. This means that the sale of hard alcohol and liqueur cannot be promoted in ads or be the purpose of your site (occupying a significant portion of your site). However, ads for hard alcohol and liqueur with the sole purpose of branding may target the U.S.”
In the past, advertisers weren’t able to include any mention of hard liquor in their ads…not even mention of brands. For example, you can now do a Google search for “vodka drinks” and come up with paid ads from vodka companies and other companies promoting drink recipes. Since the ads don’t actually offer the “sale” of liquor in the ads Google will allow it.
Good luck to all the liquor companies!
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