Twitter is actually an easy, fast, and affordable way to promote your business.
Come on…you know you’ve created a Twitter account at some point and never used it for the fact that you are too busy, but Twitter can actually provide a lot of benefits for your business:
- You can gain new customers
- Interact with “followers” (customers or people that like your products/services)
- Announce new products/services
- Announce specials and/or sales that are exclusive to your “followers”
- Increase customer loyalty
- Receive customer feedback
In 2008, 3.8% of adults were registered users on Twitter… and 11.1% in 2009. 2010 is projected to increase, and 26.6% of adults will be using Twitter by the end of the year (eMarketer.com). This growth can probably correlate to the increase in smartphone users who can now access Twitter via text message, mobile apps, and various desktop applications.
You can be a successful Twitterer by posting a variety of weekly specials, for example, only available to your Twitter followers. Since account creation and status updates are easy, it will only take you a few seconds.
Here are some steps to take that can help your Twitter success:
- Add a link to your Twitter account on your company’s homepage (somewhere prominent)
- Make sure all your employees are involved
- Designate one person that will be updating your Twitter account
- Actively promote your Twitter account
- Make it known on your website and Twitter profile that all followers receive exclusive coupons/discounts/breaking news/etc.









